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Influencer – Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, Al Switzler


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If you are wanting to have a real impact in human services, this best-selling book talks about the factors that support sustained change in human behaviour.

An Influencer motivates others to change.

An Influencer replaces bad behaviours with powerful new skills.


An Influencer makes things happen.

This is what it takes to be an Influencer.

Whether you’re a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world’s most influential people.

You’ll be taught each and every step of the influence process – including robust strategies for making change inevitable in your personal life, your business, and your world.

Revised and updated! The New York Times bestseller that helps any business leader drive positive change.

Paperback copy.

  • Content has been revised to even more practical and hands-on than before, as well as more targeted to business readers
  • The authors have appeared as expert change agents and communication gurus on Today and CNN, and in national newspapers including USA Today and The New York Times
  • Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura
  • New: “Want More Influence?” inset boxes throughout that give business-oriented examples of the strategies presented in the book

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler (Provo, UT) are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.

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